Digital marketing
For many years, digital media was the preserve of the 'techie' and the designer: today, the territory has been regained by the client and the marketer. It is arguably the most cost effective and measurable communications media available - if used appropriately.
It also provides an environmentally responsible communications medium, with the potential of saving both material and energy resources, minimising travel and thus carbon emissions. It is a key lever for clients wishing to pursue a sustainable marketing strategy.
New media has turned the standard market model on its head - no longer is the supplier saying; "this is my offer." It's the buyer saying; "this is what I'm looking for."
Success in internet and new media marketing depends on understanding how people behave and interact online, through your web site and electronic media.
Current hot-button topics such as 'social internet', 'accessibility' and 'user experience design' all rely upon the same principle of understanding people and their behaviour.
Inserting the digital into marketing.
New media marketing presents as many challenges as opportunities - but by creatively harnessing the power of technology to solid marketing expertise, outstanding results can be achieved.
One Marketing has years of experience providing such services as:
- Internet strategy and planning
- Digital project management
- Web development
- Website promotion
- Online advertising
- Electronic PR
- Affiliate marketing
- Ergonomics and interface design
- Usability and accessibility
- Social internet, Web 2.0
- Training and coaching
- Research and audits