"Companies and organisations don't own brands - it is the public who owns them. That's why branding has as much to do with anthropology and psychology as with marketing and design".

Check out the whitepapers: Brand Dynamics (pdf) and Brand Personality (pdf).

Check out the Brandmaster's blog.

Brand Development

Brands only exist because of the interactions of people who make, buy, think, and communicate - and the values they construct and attribute to the brand. The brand and corporate image only exists in the perception and imagination of people who come into contact with it. It makes sense to start with the people to develop the brand - not the other way around

We help your brand achieve significant and measurable success by understanding and managing these processes.

Services include:

Brand audits
Strategy development
Brand positioning
Corporate and brand identity creation
Research and evaluation

Sector experience

Garden equipment
Food
Beverages
Manufacturing
Construction
Construction plant
Cosmetics
Shiprepair
Publishing
Public sector
Health