Marketing Audits
Before beginning any journey, it's important to know where you're starting from. Pressing on regardless can be extremely wasteful in terms of time, resources and most of all - money.
One marketing carry out a range of audits with carefully identified deliverables and comprehensive reporting.
Corporate personality audits
What is the true personality of your organisation, how is it perceived by staff, suppliers, customers and the world at large? Corporate personality audits, executed using interviews, ethnographic research and discourse analysis are part of the vital first stage of embarking upon any corporate identity or communications programme.
Brand audits
How is your brand perceived, how is it positioned against your competitors? What are its strengths and weaknesses, is it amenable to extension? Are there unseen opportunities (or threats) in the brand arena?
Communications audits
How well does your organisation communicate, both internally and externally? We examine internal communication structures, channels and media, hierarchies, technology, documents and electronic communications the quality of management communications and the internal culture. External communications including written and telephone conversations, email, face-to-face communications, literature, stationery, advertising, press and public relations, websites and new media.
Client service audits
A key differentiator is how well you serve and look after your clients. A client service audit will let you know how well your organisation performs from the individuals to whole departments and branches - we can tell you how customer focussed your organisation is, benchmark it against competitors and identify best practice.
New media audits
Is your internet strategy working, is your website delivering what you intended? New media is such a vital business tool and also one of the most measurable parts of the marketing mix. We can audit your online activity, from website to search engine performance, e-commerce delivery to pay-per-click, online awareness to competitor analysis.